Unibet launches a new “icy” TV marketing campaign

European sports betting provider has decided to showcase its live stream capabilities by launching the integrated TV advertising campaign “Frozen Moments”.The “Frozen Moments” campaign was created by studio Albion, and uses slow motion capture to model real time sporting scenarios which could result in game changing moments.The studio was requested to strongly promote Unibet’s 30,000 live stream events, which are further supported by 90,000 in-play betting markets. As the operator continues its UK marketing strategy to focus outside of football betting markets, “Frozen Moments” will replace the earlier Unibet’s UK TV campaign - the “Armchair”.“To use a sporting analogy, it’s rather like muscle memory. In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge.” said Jason Goodman Chief Executive of Albion.